In short, a designer creatively communicates your idea, your product and your solution to the world.

Graphic designers use a variety of print, electronic, and film media to create designs that meet clients' commercial needs. Using primarily computer software, they develop the overall layout and design of magazines, newspapers, journals, corporate reports, and other publications. They also may produce promotional displays and marketing brochures for products and services, design distinctive company logos for products and businesses, and develop signs and signage systems-called environmental graphics-for business and government. An increasing number of graphic designers develop material to appear on the Internet, delivered via email or the web. Graphic designers also produce the credits that appear before and after television programs and movies.

Companies need graphic designers to design marketing and sales material, advertising campaigns, web sites, product packaging, signage, and countless other things. Many design firms exist specifically to fill this need and employ teams of designers. Graphic Designers are found working in a diverse range of fields – specialized graphic design careers include: